Textbook:
Pages : 487;
Paperback;
210 X 275 mm approx.
Textbook Price: Rs. 900;
Available only in INDIA
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Changing lifestyles are prompting changes in the retail environment. Paucity of time and an increase in disposable incomes have created a need for new types of retail formats. This means that manufacturers and retailers will have to become better at knowing their customers and predicting their needs and wants.
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the right place at the right time, at the lowest cost possible. This requires retail managers to be adept at planning, merchandising, pricing, and promotion.